Wilmington, DE – There is a long history of unorthodox promotions at levels of minor league baseball. Whether it’s midget wrestling or clunker car night, fans are assured of a least one exhibition of shameless self-promotion as each team exhausts every opportunity to sell tickets and put paying customers in seats.
This is certainly the case for The Wilmington Blue Rocks, a Class A affiliate of the defending AL Champion Kansas City Royals, who provided fan the opportunity to purchase opening day tickets for a price equal to the 8 A.M. EST temperature on Tuesday.
Those prices reached a record low, as the recent polar vortex pulled the temperature down to just four degrees Fahrenheit as the ticket box opened.
Fans need not risk frostbite or hypothermia to take advantage of these record setting April 16th prices, as the Blue Rocks also made available over the phone, via the teams website at www.bluerocks.com.
Stephanie Rash, Blue Rocks Director of Ticket Sales, told ESPN’s Darren Rovell that the promotion was a marketing success, sparking the sale of 3,600 tickets for Opening Day against the Frederick Keys.
“It’s really cold here,” said Rash, “and we want to get the fans thinking about us. We told fans if it was zero or below, we’d give tickets out for free.”
This is the second consecutive year Wilmington has run such a promotion, with last year sale price reaching comparatively steep .20 cents.
Fans in attendance should get a bargain for their meager investment as several member of last season World Series roster had prior assignments in Wilmington throughout their careers.