A major change is coming to ticket purchasing if you are a New York Yankees fan in 2016, as the team recently announced on its website plans to do away with print-at-home tickets.
Over the past decade, printing tickets at home has become standard procedure for fans in every sport due to its convenience and lower prices compared to the box office. Online ticket brokers such as StubHub allow people to dump unused tickets on the secondary market and make them available, even for sold-out events. Major League Baseball has been a sponsor of StubHub since 2007 and renewed its agreement with the company after the 2012 season. The Yankees and the Los Angeles Angels of Anaheim were the lone holdouts then, opting for a separate agreement with Ticketmaster.
After failing to fill Yankee Stadium for a home playoff game against the Detroit Tigers during the 2012 ALCS, the Yankees quickly soured on the secondary market and only permitted season-ticket holders to sell their unwanted tickets through the team itself on Yankees Ticket Exchange.
To further distance themselves from third-party ticket sales, the Yankees have now decided that only physical tickets purchased at the gate or scanned on a mobile device are valid for entry into the stadium. The reason for the policy change, according to the club, stems from concerns over counterfeit tickets.
“As the Yankees are continuously striving to implement technological advances to provide our fans with a ticketing experience that is unparalleled, convenient, safe and secure, the Yankees are excited to announce, as a complement to traditional hard stock paper tickets, the availability of mobile ticketing for the 2016 baseball season. Print-at-home paper tickets (PDFs) are being discontinued so as to further combat fraud and counterfeiting of tickets associated with print-at-home paper tickets (PDFs). In addition to traditional hard stock paper tickets, the Yankees will be offering the opportunity for fans to receive mobile tickets on a fan’s Smartphone.”
The Yankees’ new ticket policy will take effect starting with Opening Day on April 4 against the Houston Astros.