Chance The Rapper has had quite the year. After being named Chicagoan of the Year, appearing on Kanye West’s new album The Life Of Pablo, selling out shows across the country, and appearing on SNL twice, making history as the first independent artist to do so.
About a year ago, I wrote on how Chance was Chicago’s biggest fan, and even noted that in the future the rap star may one of the first things someone thinks of when they hear the “White Sox”.
While people may be thinking more of Adam Laroche’s son when they hear “White House”, it won’t be long before Chance is a symbol of hope for the team. Lil Chano from 79th street has inspired thousands of kids on the South Side of Chicago, and across the world, with his music. According to a report published on ESPN, Chance is nearing a Club Ambassador deal with the Sox.
After teaming up with the Sox and New Era to redesign a series of hats for fans, the team sees Chance’s reach to youth in a way the team likely couldn’t do on their own.
While Chance continues to amaze the city by becoming possibly the most successful independent artist of all time, you may see him at the ballpark a little more this season. Keep doing you Chano.
Also, props to Chance’s longtime director Austin Vesely for making this goofy little short with Chance promoting the New Era Caps.